Dear Mili,
As such I have given suggestions in my previous reply. This reply is for your following statement:
"For getting hike they would like to change very rapidly. After social media came everyone wants less work, more fun,best position,best package in a very limited life span."
Yes, what you say is correct. But then please note that it is more than twenty years since remote control became part of the TV sets. Therefore, change started coming at the flick of the button. Then came the mobile phones and now even smart phones with touch screens. If the technology has changed the mindset of the current generation then they should not be held responsible.
The second aspect is about the youth who are entering in the job market. Parents of most of today's youth are beneficiaries of the economic liberalisation. Children were doted and were always given more than what they needed. Therefore, again the current generation is not responsible for that.
What I do not agree with you is about "less work". What they do not expect in their job is monotony. They wanted to be valued. This is because since their childhood even their small achievement was well-recognised. Therefore, if you are able to provide the challenging assignment and recognise their efforts then they will surely remain with your company.
What matters is value addition done by freshers in your company. If a career-conscious youth works with complete and wholehearted fidelity, adds value in his/her two years stay and then quits, then nothing wrong per se.
By the way, let me give you example within our network. A daughter of our acquaintance, completed her MSc and then MBA (Fin) and later appeared for SBI PO Exam and then cleared it also. After training, now she wants to quit the SBI. She says that the work culture in "boring". Parents have their only child. In today's world, will any parent tell her that it would be foolish to do so? Never. In preceding generation it was possible but not now!
Thanks,
Dinesh Divekar