Research topic - Maharshi Dayanand Saraswati University Ajmer

Hello, I am a research scholar at Maharshi Dayanand Saraswati University, Ajmer. I have completed my MBA with a score of 70% from FMS, Maharshi Dayanand Saraswati University, Ajmer. I want to find a topic for research in marketing and finance related to a model for Rajasthan and India. Please help me by suggesting contemporary issues in marketing in Rajasthan and India.

Contemporary Marketing and Finance Research Topics for Rajasthan and India

To assist you in selecting a research topic related to marketing and finance that aligns with contemporary issues in Rajasthan and India, consider the following suggestions:

1. E-commerce Growth and Impact: Explore the rapid growth of e-commerce in Rajasthan and India, analyzing its impact on traditional marketing channels and financial structures. Investigate consumer behavior shifts and the challenges faced by traditional businesses.

2. Digital Marketing Strategies: Focus on the effectiveness of digital marketing strategies in reaching target audiences in the Rajasthan market. Evaluate the adoption of digital platforms by businesses and their impact on financial performance.

3. Sustainable Marketing Practices: Investigate how sustainable marketing practices can be integrated into the Rajasthan and Indian markets. Analyze consumer preferences for eco-friendly products and the financial implications of sustainability initiatives.

4. Financial Inclusion Initiatives: Study the role of financial inclusion initiatives in promoting economic growth in Rajasthan and India. Examine the impact of inclusive banking services on marketing strategies and consumer behavior.

5. Impact of Technology on Financial Services: Research the influence of technological advancements on financial services in Rajasthan and India. Explore the adoption of fintech solutions and their implications for marketing strategies in the financial sector.

6. Consumer Behavior Trends: Analyze the evolving consumer behavior trends in Rajasthan and India, focusing on the influence of cultural factors and economic conditions on marketing strategies. Investigate the financial implications of catering to changing consumer preferences.

7. Rural Marketing Challenges: Explore the challenges and opportunities in rural marketing in Rajasthan and India. Investigate the effectiveness of marketing campaigns tailored to rural consumers and the financial viability of expanding into rural markets.

By delving into these contemporary issues at the intersection of marketing and finance, you can develop a research topic that offers valuable insights for both academia and industry. Good luck with your research endeavors!