A Case Study

To All Managers, Hospitality Professionals, and Management Thinkers,

Greetings! I have taken up a case study that I would like to discuss. The case...here it goes...

XYZ hotel is not doing well. Sales figures don't talk much. It was a single-owned property until last year. Now it is a managed property of one of the International Budget Hotel Chains. The hotel's management has hired all the professionals at the higher management level. Still, the hotel is not able to generate revenue as required.

Even though it is a managed property now, the payment terms and the main key lie in the hands of the directors. They are not making payments to the staff on time. The payment is getting delayed by months. The managers are struggling to retain the ground-level staff. The hotel's image is very bad in the market and is worsening in terms of maintaining staff. 80 out of 100% of the professional employees in the market share the same opinion that this organization does not pay on time.

Dear Mr. Rohit,

The first phrase of your case study states that "XYZ hotel is not doing well." Without knowing the FACTS, I am not in a position to provide my suggestions, and I want to understand the ROOT CAUSE for this situation. There must be CONCRETE FACTORS associated with it.

Despite appointing PROFESSIONALS at the HIGHER MANAGEMENT level, the hotel is still not performing well. Again, there must be a CONCRETE ROOT CAUSE associated with this issue.

What are the VISION, MISSION, and STRATEGIC BUSINESS OBJECTIVES of the HOTEL MANAGEMENT?

Where is the LOCATION of the HOTEL? Could this be one of the reasons for not attracting customers, resulting in a LOSS?

What are the MARKETING STRATEGIES of the HOTEL MANAGEMENT? To what extent are the SERVICES RATED (STAR)?

Many more queries can be raised. Certain CASE STUDIES may be INCOMPLETE due to a LACK OF INFORMATION.

If you have further information to share, please feel free to revert.

With profound regards,