In any hospital and diagnostic industry, even though customers are particular about the doctors and the reason for visiting a particular hospital or diagnostic center is based on the service levels and the turnaround time. Nowadays, customers are very particular about the service levels, correctness of the diagnosis, and the reports. Hence, customers are differing with the doctors and choosing hospitals and diagnostic centers based on the service levels, correctness of the diagnosis, and the reports. Therefore, it is better to work on customer satisfaction. Some of the following points may be very relevant and useful in your career:
- Process and procedure for retention and attracting customers
- Ways and means of increasing footfall
- Turnaround time
- Customer satisfaction levels and ways of improvement
- Hygiene and authenticity/correctness (regulatory accreditations like ISO, GLP, NABL, NABH, etc.)
Regards,
Kamesh