Effective Marketing Skills - Doc Download

Dear All,

I am a regular participant of this brilliant forum. It's has been a great experience to be a part of it. I've learned a lot, in fact, I am still learning. I need to conduct a training session on "Effective Marketing Skills" for the employees in the marketing department of my company, including their marketing manager. I am going to conduct such a session for the first time.

FYI, my company is a KPO which is into Telecom Optimization, and we have US-based clients. Could anyone please suggest or share any PowerPoint presentation on the same?

Please reply.

Thanks,

Kavita

Hi,

Maybe you can focus on the following:

1. Creative Thinking
2. Client Psychology - interaction, voice modulation, colloquialism
3. Geographic Market Segmentation
4. Market Strategies
5. Focus on their mode of communication and slang
6. Client Details - nature of business, team size, target audience.

I think this might give you some idea.

Regards, P. Umesh.

Dear Ms. Kavita,

I am a Bangalore-based soft skills trainer and HR consultant. I have conducted sales training for various industry segments such as courier/cargo, hospitality, retail, and insurance.

Providing training to your employees will not be a problem. Kindly specify your requirements, including the duration of the training, the profile of the participants, and their educational background.

You can reach me at:
E-mail: din2704@rediffmail.com

To get an idea of my services, please refer to the attached e-Brochure.

Thank you,
Dinesh V Divekar
Bangalore

Hi,

Very nicely put, Umesh.

Kavita, in addition to these, you should try to identify your priority areas for the Marketing Team. Here are some thought-building patterns:

First, prepare yourself and be absolutely clear about:

1. What is the Marketing Department all about - Does it need to exist for your business - how do they contribute, their role in your Organization.

2. How they have a direct impact on the Business Objectives.

3. How they have their impact on products & customers.

(I assume your marketing department to be PR & product development as against Sales as the word is generically used).

I recommend you then look at the Activities and Processes. Then at the profile of your people. Here you will begin to sense and perhaps notice a gap which in many ways can be filled through certain specific strategies. You can recommend those.

To lightly touch such areas you can work with them about are:

1. Product Strategies and their perception.

2. Using your Organization's resources as a Brand in addition to just product branding etc.

The bottom line is INCREASED VISIBILITY!

In my opinion, telling the marketing department how to do their job well will get you an "oh yeah, try telling me that 🙄" response.

Rather, your focus should be on showing them how to link what they have to what they want and make use of the resources they have.

Now, that's a very generic thought pattern, but I guess as you read those last few lines, you will really begin to have an understanding of how you want to contribute.

Yes, and if you still haven't made the presentation, you can reach out to the team and ask them their expectations out of the presentation/training.

Best Wishes,

Nad

Thank you very much for all your valuable suggestions and inputs. That was of great help in order to discuss their training requirements. I would like to be more specific with the Training Requirements of our marketing department:
1. Building Collaterals for American and British Clients
2. Client Interactions
3. Handling Difficult Questions (marketing fillers)
4. Internal Communication with our American Directors and Chairman

Please help me! It's very urgent, friends and gurus. Eagerly looking forward to your earliest and valuable replies.

Thanks,
Kavita