Exploring 720 Feedback: Is It Really More Effective Than 360-Degree Assessments?

deepti_r
Beyond 360º Assessment

What is 360º Assessment?

Also known as "survey/feedback", "multi-rater assessment", and "360-degree" feedback, it is basically a way for someone to collect information from others that could be useful to improve performance. The "360" implies that feedback will come in from multiple sources and positions including those above, lateral and below the person being rated. Sometimes customers or others are also included

Why 720 Feedback® is Better than 360ºAssessment

Continuous improvement requires constant measurement (TM). As useful as it is to take The Index for Emotional Intelligence "360" the first time, it's the 2nd and 3rd times when one can also measure progress. Our assessment delivery partner, The Booth Company pioneered the Òpre-postÓ concept of feedback since the early 1970's and has continuously shown measurable improvement among participants who have completed their action plans.
Bob Gately
Showing improvement is important to the 360 process, which is why our 360 includes a comparison report that compares the current feedback to the previous assessment. For the executive team, our Organizational Management Analysis report presents the results of all 360s in one comprehensive report. This helps executives to visualize where the organization stands in relation to their desired behaviors.
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