Hello Vinayak,
Having gone through all the replies that my learned friends from the forum had to say, I believe there is one small thing that remains not added herein. We all, having toiled in the HR and Staffing arena, know well that the choices that the freshers mostly make are uninformed and neatly undetermined. It is as simple as someone craving for a steady cash flow gets a job. In campus interviews, the job lands into their laps pretty easily, and all they have to do is make a choice between the available job choices in front of them. Now, the thing that counts while attracting these unbaked talents to a particular firm is either the Brand Tag they possess or the monetary compensation the firms are providing them with. Later, they might realize that they are entitled to way more than they are presently reaping or may think the work culture is not amiable and considerate of their efforts. Result: They hop onto another job!
Well, you cannot always pay them the most, but we can always try to develop a sense of brotherhood in these new recruits for the firm. There are many proven ways to do it. What works normally, as Megha said, is sugarcoating the dull-looking scenarios that they presume to get into in the near future. Counsel them.
Being in the staffing business and seeing the trajectory of these recruits closely, I recommend doing one of these:
- For the first two appraisals, if you think the candidate really stands out, appraise them well. Add materialistic serials like a cellphone (for someone in Sales/Marketing), Laptop/Tablet (For someone in IT/ITES).
- Add a pseudo-hierarchy in your firm. A fresher who joins as Trainee, if gets promoted to Assistant Lead/Assistant Jr. Manager would certainly develop a sense of gratitude which is meant to pay off well.
- Be vocal about your needs with them, keep the communication going, and always involve them in meetings and seminars. This will make them responsible.
- To start, be the mentor they want you to be. Set a barometer for them and give them an insight into the industry so that they learn new things from a pro every day at their workplace. Respect for superiors breeds love for the firm.
Having said all these, I would also like to bring to the notice the fact that there is always a pool of passive candidates who have passed a year past and are jobless. Hunt them down! This chunk of candidate pool is desperate for employment and less craving for payments. They know the worth of adding work experience to their respective profiles, and their innovative skill set is as untapped as the freshers.
Wishing you all the luck for your endeavors.